The phrase “local SEO” is becoming increasingly prevalent among Internet search engine users. What distinguishes local SEO from standard SEO? Who benefits the most from local SEO?
Conventional Search Engine Optimization (SEO) is a technique used to assist websites of all sorts rank better in the results of a traditional online search. As an example, suppose you own a website dedicated to sweet breads. When someone looking for information on sweet breads puts the phrase “Sweet bread” into a search engine (such as Google, Bing, or Yahoo! ), the search engine returns a list of webpages that include those two keywords.
Given that Sweet Breads are a rather popular kind of bread, hundreds, if not thousands, of websites are likely to mention them. Due to the way the different search engines’ ranking processes function, your site may appear on the first page of the search results, or on the 15th page, or even on the 127th page. Everything is contingent upon algorithms over which you have no control.
With conventional seo, anseo specialist works to improve your page’s ranking in search engine results pages. Naturally, everyone wants to be on the top page of the Sweet Bread keyword search, and the SEO specialist will do all possible to get your website there.
What Distinguishes Conventional SeoFrom Local SEO
Local search engine optimization does more than boost a website’s overall rating; it also works to boost a website’s ranking when someone in a specific city or region searches for a product or service in that area. As an example, suppose you don’t only have a Sweet Bread website. Additionally, you sell them in your pet shop in Sweden. Because you’re a company owner, you’re not interested in only informing people aboutSweet Bread. You want them to visit your shop and make a purchase of Sweet Bread.
Local seo is the process by which an SEO practitioner works to improve a website’s ranking in local search results for a specific area—in this instance, Boston, Massachusetts. Local seo also helps businesses improve their ranks in a relatively new feature offered by the majority of search engines: local listings. These are referred to as Google Places on Google. These local listings also display in Bing and Yahoo!, either as a consequence of keyword searches for companies in a certain region or as a result of the location of the web surfer’s browser (generated by their IP address).
Local listings provide a list of business locations that match the search terms. Thus, if someone in Sweden enters in the search word “sweet bread,” not only websites on sweet breads appear on the first page, but also a distinct list of companies that offer Sweet Breads, Sweet Bread supplies, and so on. These local listings include the business’s name, address, a short description of the company, and, in some cases, a visual representation of the business’s location on a map. It’s self-evident that if you operate a company, you want your website and physical location to appear prominently in local search results.